wholesaler's handbook

The two companies of Brian Andreas Studio & StoryPeople are partnering to share one convenient website! This means you now have access to the entire catalogue of Brian's work... all his old work from StoryPeople & all the new work (that you see if you follow him on Instagram) in the Studio.

All on one site, everything sent out in one shipment, working with one contact person. 

Which brings us to this new information & online guide as we move forward together:


Do you have a catalogue you can send me?

The tricky thing about a catalogue is that we are in the studio all the time, and as quickly as we'd create one, it would be out of date! So, we've found that the best way to keep you up to speed with what we have available, is to do an online catalogue – and send updates to your wholesale partner handbook, when we have them!

This includes:

  • the entire list of available stories from both StoryPeople and Brian Andreas Studio
  • specific product information
  • terms and conditions (the contract we have with you)
  • FAQ's

There are so many stories & I don't have time to go through all of them. Can you help?

Of course. If you would like some help integrating the new stories into the older ones or setting up an overview of Brian's work through the years, just call or email us and we'll figure out the best mix for your unique store/gallery.

Also, the monthly email and hard copy newsletter will let you know about current bestsellers, new product information, along with any new stories being released. But to get you started, we've given you 4 ways to look for the stories… in the product information you can see which stories are available on which products… in the complete story l ist you can find every story that is currently on a product or in a book… in the book indices you can find all the stories inside each publication… and our favorite creation – the stor ies by theme will give you some new ideas for customers, when they're looking for a gift on a particular occasion…

What are the payment terms? And which company do I pay?

We offer NET 30/60/90 to galleries that have a proven payment record with us. If you are new to us, we require an initial order of $250 on a credit card. And for those of you who prefer to pay at the time of order, we accept payments through all major credit cards and PayPal.

For ease & simplicity, payment for orders should be made to StoryPeople. Please check your invoice – the address and any necessary information will be listed there. Mary is our fabulous accountant, and she is your contact for any questions regarding billing: mary@storypeople.com

What are your shipping rates and how soon will my order ship?

We offer real rate shipping through either UPS or USPS. This is added to your invoice at the time of shipping. In general, our mail is picked up daily around 4pm CST.

We are able to get your order out in 2-5 business days. During the holiday season or a new book release, it may take us an extra 2 days. If you have a particular timeline, call us and we will do our very best to make magic!

Where will orders ship from?

Currently, everything ships from Decorah, IA. You may have heard we will be relocating the company in the coming months... It's true! As soon as we have everything lined up, we promise to give you all the details!

Is it true you're bringing back sculptures?

Here's what we came up with:

  1. The first way is to purchase sculptures individually at our previous 60/40 split (based on suggested retail). There's a regular selection online for you to see. We are adding new ones every week, so keep checking in!
  2. The BEST way, though, is with our new sculpture packs! Until the end of 2017, when you purchase a package, you'll get a 50/50 split with an additional package discount. Here's how it works: We created 3, 5 & 7 sculpture packages, chose a range of popular stories that complement the bodies, and then put them up for you to see online. Here's the key thing to know: EVERY PACKAGE IS UNIQUE. Unique body styles & stories. So, you have to get on-line to pick the package that works for you. In addition, they all come with our new wood & metal display sign. (If you like your current signage, just let us know & we won't ship a new one...).

In order to ensure they arrive in perfect condition, sculptures are shipped separately from the rest of your order. As for payment, your current contract terms apply. Just so you know, we're not taking returns on sculptures. But if you're having difficulty selling a piece, call us & we'll figure out the best way to swap it out.

There are a few other things to take into account. Like the whole fair pricing thing. You know your market best, but we ask that the minimum prices you set match our retail price. Also, unless specific permission is granted, you may not sell the sculptures online. Again, these are not mass produced products, since each one is hand crafted. In general, we're aiming towards helping you get more foot traffic into your store because one-to-one conversation is something we think is better for us all in today's world...

Do you have any display requirements or suggestions?

We would love to have updated display materials in all the galleries that carry Brian's work. In order to help you with this, we're currently working on a few options depending on your size of space. We're in the studio right now repainting boards & creating sculptures that will help showcase this work.

Keep an eye out to your email/newsletter for more info on this! If you have questions, just let us know & we'll work together to come up with an inventive and fun solution that is specific to your space!!

Why are there differences between your retail site & this wholesale site?

We have big conversations about this… in this crazy world of online shopping, how do we support our retailers?!? We prefer to shop local, but in reality, we balance this with online shopping because… well… we currently live in northeast Iowa in a town of 8,000…

So. This is how we'd answer. There may be items we have available online or we may offer a limited time deal online, that we can't extend to you... and it's simply due to margins.

That said, what we'd really love is for folks to visit you & to shop online! So, to help direct folks in your direction…

  • We will provide an online map with your location/web address, & encourage folks to seek you out whenever they can
  • In our monthly emails, we'll give you anticipated dates when new & seasonal products will be made available to customers – so you can order ahead of time & release on the same date as we do
  • If there is a world event that prompts Brian to write a story (such as the Women's March) we will do our best to make these prints available to you as soon as possible – the quickest way to be in the know is to follow Brian on Instagram and we'll send out an email with info as soon as we can make something available!

We'd love to schedule a book signing with Brian – how do we do that?

A book signing is great for all of us! Here's what we require:

  • An order for a full case of books prior to the signing
  • Lodging & in-town transportation costs covered for Brian (he'll take care of getting from our city to yours) Also, Brian & his partner, Fia, lead workshops across the country through A Hundred Ways North. Check out their schedule to see if/when they'll be nearby – and it's possible they may integrate a signing into their schedule!

Can you give us some more information about the sculptures?

Absolutely. Brian has always worked with wood indigenous to the area where he lived. So when he was in California, the sculptures were made of recycled redwood. Since he's been in Iowa, it's pine, because this was the construction of choice for the old farmhouses & barns. There's a lot of tine in these sculptures because of the old silos in Northeast Iowa. When we move, we'll shift wood once again… The pieces are split or sometimes cut, and then puzzled together until the body begins to dance. Brian creates every pattern for each body, and artisans here in the studio work to re-create something similar. Of course each piece is unique because the exact materials cannot be duplicated! Then sculptures are painted with water-based paints & each story is hand stamped, one letter at a time. The faces are a French oil pastel & blended with an old t-shirt.

We used to use a water-based varnish on some of the pieces – some of these are in the vault still… but have since opted for an eco-friendly, chemical-free, all-natural beeswax furniture polish.

People ask if they can put the sculptures outside in a garden… answer is… not unless they paint them with an oil-based matte boat varnish. It will darken the wood a bit – but because the wood is old & dry, if a piece goes outside it must be treated or it will soak up water & decay more rapidly than new wood.

We've covered a lot, but if you still have questions, just give us a shout out! We'd love to have a conversation with you!